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Volume 3, Issue 2: March 2003
Top 20 Business Quotes of 2002


Editor's Note
2.)... Small Biz Humor 
3.)... Feature Article: Top 20 Business Quotes of 2002
4.)... Small Biz Quotes
5.)... Opinion Poll: What does "Brand" mean to you?
6.)... Featured Products and Services

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Welcome to the 17th edition of the **<Small Business Town Gazette**>

Dear ALL,

I've finally decided to change the SMBTN Gazette format from text-based to HTML-based. I resisted for a number of years, because quite frankly, I don't like most HTML newsletters. There always seems to be too much advertising and distracting information taking away from the "NEWS" of the newsletter. I've tried to keep the new format for the SMBTN Gazette -- simple and uncluttered.

I hope you like the new look. Any suggestions are welcome.


Until June,

Editor: SMBTN Gazette

Next Issue (June, 2003): "More Strategies for Logo Design"

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Top 20 Business Quotes of 2002

By Peter J. Patsula

Click here for more online articles.

EVERYONE likes to read quotes. They're short, insightful, and inspirational. In fact, keeping track of good ideas, is a good way of creating a never-ending source of innovation and marketing ingenuity. As Francis Cartier says: 

There is only one way in which a person acquires a new idea: by the combination or association of two or more ideas he already has into a new juxtaposition in such a manner as to discover a relation-hip among them of which he was not previously aware.

Outlined below are twenty top business quotes for 2002. These quotes have been gathered from the Business Journal, the Web and other sources listed at the end of this article. 

Top 20 Quotes

  1. “A good web site is not about technology. It is about communication and reaching your customers.” 
    Jakob Nielsen, Norman Nielsen Group, Silicon Valley

  2. “A rush to market with complex solutions that fail to provide business benefits at reasonable costs for small businesses will, in fact, increase near term opportunity, but severely reduce the long term potential of the technology.”
    Anthony Picardi, senior vice president of Global Software, IDC

  3. “As a small businessman myself, I’ve learned that, if you listen to your customers, they will tell you what they need to succeed. Complete your 2002 Economic Census It asks for essential information about America's businesses. Make sure the voice of small business is heard.”
    George Herrera, President and CEO, U.S. Hispanic Chamber of Commerce 

  4. “Audio, video, and Web conferencing services are expected to grow quickly over the next four years, but the challenge today is supporting all three on the same network without quality of service problems.”
    Tom Valovic, International Data Corporation, Program Director

  5. “Co-branding can produce marriage made in heaven ... Barnes and Noble engaged in a co-branding strategy when it began including Starbucks coffee shops inside its bookstores.” 
    Edd Johns, brand strategy director for Conrad Phillips & Vutech, a Columbus-based marketing and advertising firm 

  6. “E-mail may not be sexy but it can be profitable. E-mail is the primary reason why people want Internet access and as consumers become more net-savvy they become more demanding.” 
    Alun Davies, Director for Europe, Rockliffe

  7. “Good symbols can be powerful, but they aren't always necessary. Microsoft, Ben & Jerry’s and Google have created memorable, effective logos using just colors and typefaces. A well-designed word-mark, if it's presented consistently, can be just as effective at showing a company's personality as a symbol.”
    Bob Kadrie, 60-second strategist

  8. “I think one of the things you’ll hear is that even though times are kind of tough right now, that we’re America. We’ve got the hardest-working people in the world. We’ve got the best tax policy in the world. I mean, we got a lot going for us.”
    President George W. Bush, during a speech at a three-hour forum at Baylor University 

  9. “I'm definitely the black sheep locally. I am dumbfounded that other retailers want a day off.” 
    Craig Allen, owner of All Star Wine & Spirits in Latham, who is advocating for liquor stores to be allowed to open on Sundays 

  10. “In 25 years experience with the [accounting] profession, I have never seen an auditor go soft on a client because other work was at stake.” Former Australian Pricewaterhouse Coopers chief executive John Harvey

  11. “In hindsight, there’s a hundred things I could say to people not to do, but the one thing I’d never say is don’t follow your dream.”
    Steven Lobel, Businessman 

  12. “IT spending will no longer be a tide that lifts all boats.”
    Hugh Bishop, senior vice president for the Aberdeen Group

  13. “Many Web designers agree a successful site isn't determined just by the ability of its programers -- it’s also decided by managers who are familiar with the principles behind good Web site design.” 
    Aaron Malchow, Business Journal

  14. “Most observers have been saying for months that the AOL ship appears to be piloted by a retarded test monkey on barbituates and not guided by any form of business savvy rationale. . . The merger still lies as the burr in the saddle for most analysts, viewed as essentially frivolous and unnecessary.” 
    DSL Reports

  15. “Security is considered ‘sexy’ in the software arena. But no one thought firewalls were sexy until Check Point Software went public and started growing with 50 percent pretax margins. Then, all of a sudden, security was hot. . . .”
    Marc A. Friend, general partner, Summit Accelerator Fund

  16. “Successful businesses require hard work and a business plan.”
    James Frommel, Chairman of SCORE of Memphis, Business Review 

  17. “The good news for you is there is a great future for all of us technologists. The bad news is, be careful what you ask for.”
    Michael Capellas, president of Hewlett-Packard, at the HP World user conference last week

  18. “Unfortunately, small businesses regularly experience cash flow problems. When cash flow becomes problematic, small business owners should assess their individual situations. Above everything, small business owners must understand the nature of their business' problem.”
    C.D. HEINEN, senior vice president for small business banking at Comerica Bank-Texas

  19. “We’re going to miss him. Ha, ha, ha.” 
    Ted Turner, on chief executive Gerald Levin, who left AOL Time Warner after orchestrating the merger that cost the company billions

  20. “You all have a responsibility to say we’re vulnerable and we need to invest more money in training and technology,’ so that when a cyberwar comes — and it will –- we will win that war.”
    Richard Clarke, presidential advisor on Cybersecurity, in a Black Hat Security Conference keynote in Las Vegas

More Links

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Here are six more humorous quotes from celebrities. They have nothing to do with business, but what the heck:

“When you’re president, you learn to act like you know what you’re talking about. And it’s a great skill.”
--Former President Bill Clinton 

“I know some tricks.” 
--Jennifer Lopez, on how she lured her future husband, Ben Affleck 

“Of the five most important things in life, health is first, education or knowledge is second and wealth is third. I forget the other two.”  
--Chuck Berry 

“As they say in sports, the older you get, the better you used to be.”  
--John McEnroe 

“Not over my dead body will they raise your taxes!”  
--President George W. Bush 

“Were you born that way?” 
--Jesse Rogers, Chicago Cubs radio broadcaster, while interviewing reliever Antonio Alfonseca, who has six fingers on each hand 

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What motivates you to start your own business?

1. Pursuit of a dream
2. To create something
3. Financial independence
4. I hate my job
5. Why not?

Take the poll
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We at would like to thank all our readers for
reading the SMBTN Gazette. We hope you find this information usable,
inspirational, and educational.


Peter J. Patsula
Contact: smbtn

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